Tool of the Week: Perplexity AI

AI-Bits of the Week

February 01, 2025

Today’s case study:

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Welcome to Edition-2 of ‘AI Deep Dive’.

Today’s deep dive is on the most requested AI tool to cover:

Unlike traditional search engines, Perplexity is a smart answer engine that delivers real-time, fact-checked insights from multiple sources in seconds.

Think of it as a hybrid between ChatGPT and Google.

Today, we’ll walk you through 7 game-changing ways to use Perplexity AI—from tracking live events to SEO optimization and beyond.

Tool of the Week: Perplexity AI

⚡Theme: AI-powered search and research
⚡Tool of the week: Perplexity AI
⚡Problem: Traditional search engines make you sift through multiple links to find reliable information.
⚡Why Perplexity AI: It provides real-time, fact-checked answers with citations, saving hours of research time.
⚡Function: Acts as a hybrid between ChatGPT and Google, offering real-time insights, content generation, and deep research capabilities.
⚡Pricing: FREE as well as paid options ($20/mo for Pro version)
⚡How to use it: Visit Perplexity AI, create an account, or set it as your default search engine.

1. Answer Engine: The Smarter Google Alternative

Gone are the days of clicking through multiple search results just to find a reliable answer.

Perplexity provides direct, well-researched answers with cited sources.

🚀 How to use it?

🔹 Ask any question, and Perplexity will generate an immediate, fact-based response.
🔹 Get citations so you can verify the sources yourself.

Example Prompt: “What are the health benefits of meditation?”

→Perplexity will generate a response with references from medical journals, expert articles, and research studies.

2. Tracking Real-Time Events: Stay Ahead of the Curve

Want the latest updates on stock market trends, elections, or sports results? Perplexity offers real-time information, keeping you updated on breaking news.

🚀 How to use it?

🔹 Simply ask for live updates on any ongoing event.
🔹 Get timestamped sources, ensuring you have the most recent data available.

💡 Example Prompt: “What’s the latest on Tesla’s stock performance today?”
→ Perplexity will provide up-to-the-minute data with sources from financial news outlets.

3. Price Comparison Shopping: Find the Best Deals

Why visit multiple sites when you can ask Perplexity to find the best price for you?

🚀 How to use it?

🔹 Ask Perplexity to compare prices across multiple e-commerce platforms.
🔹 Instantly see which site offers the best deal, so you don’t have to manually check each one.

💡 Example Prompt: “Where can I find the best price for the latest iPhone?”
→ Perplexity will fetch prices from Amazon, Best Buy, and other retailers.

4. Summarizing Articles and Webpages: Save Hours of Reading

Reading through long articles or research papers? Perplexity can summarize them for you, extracting key takeaways in seconds.

🚀 How to use it?

🔹 Paste a link or input text, and Perplexity will generate a concise summary.

🔹 Get bullet-point takeaways without missing the important details.

💡 Example Prompt: “Summarize this Harvard Business Review article on leadership trends.”
→ Perplexity will condense the insights into an easy-to-read format.

5. Stock Market and Financial Research: Track Investments with Ease

Traders and investors, take note—Perplexity can track stock prices, financial reports, and market trends in real time.

🚀 How to use it?

🔹 Ask Perplexity for a company’s current stock price, earnings report, or competitor analysis.
🔹 Compare companies and industries at a glance.

💡 Example Prompt: “What’s the latest financial report for Apple?” → Perplexity will provide revenue updates, profit margins, and market insights.

6. SEO Optimization: Rank Higher on Google

If you’re a content creator, blogger, or marketer, you’ll love this. Perplexity can generate SEO-friendly keywords, topic clusters, and content ideas to help you rank higher.

🚀 How to use it?

🔹 Ask Perplexity to generate keyword ideas based on your topic.
🔹 Get suggestions for optimized headlines, meta descriptions, and content briefs.

💡 Example Prompt: “Generate a list of keywords for a blog about remote work productivity.”
→ Perplexity will provide keyword clusters with search intent analysis.

7. Creative Writing and Content Generation: Beat Writer’s Block

Need help brainstorming content ideas? Perplexity can assist with blog posts, marketing copy, scripts, and even social media content.

🚀 How to use it?

🔹 Ask Perplexity to generate ideas, outlines, or even full drafts for content creation.
🔹 Fine-tune responses to match your writing style or audience.

💡 Example Prompt: “Give me 5 blog post ideas about personal branding.” → Perplexity will generate engaging and SEO-friendly topic suggestions.

AI-Bits of the Week

  1. OpenAI to release new artificial intelligence model for free.

  2. Alibaba releases AI model it says surpasses DeepSeek

  3. How an AI-written book shows why the tech 'terrifies' creatives

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